Key Tips for starting a Coffee Shop
There are many tips for starting a coffee shop. You can find them in books, on the web or by meeting people in the same business as you, i.e coffee business. Some people may give you the right tips, where as other can give you the wrong tips by jealousy. But for you to be sure, always base your decision making upon statistics and research. You should first of all do a market research to see if there are other coffee shops in you surroundings.
The quick tips for starting a coffee shop :
1. If there are other coffee shops, get to know which coffee they are selling. Note the brand they are using. Are they selling the brands as is or are they making the coffee and selling in cups.
2. Who are those who are drinking the coffee, are they men or women or they are corporate people or are they the people who work nearby?
3. What time are the coffee shop opening and why is that so? If they shop is opening let us say at 3p.m, so there should be a reason for that. Maybe the business people come to drink coffee at that time. Make a research.
Always Do – Tips for starting a coffee shop
As a coffee business owner you should know the dos. The direct tips for starting a coffee shop is that you cannot just open a offee shop and sit and wait for customers. You need to ensure that you have everything on your side. After you have done the market research, you will have a better persperctive of what you need to do. The tips for starting a coffee shop is clear, you need to ensure that you have the best coffee, you can concentrate on a single brand or you can diversify your brands. Are you going to mix your home made stuffs with it or not? Another important factor, you need your coffee shop to be situated near a populated area. You cannot have a coffee shop in a coffee field. You cannot have your coffee shop where there are no people. It makes sense, right. You should advertise your coffee shop, be it on brochure, on poster, on newspapers or tv. Whether it is small shop or big, you need to advertise, this is fundamental. Some people say, you know i don’t have money to advertise, we are a small shop. these people are completely wrong. If they really want their coffee business to succeed, they need to save money and do some advertising. Why? Let us say you have opened your coffee shop, in two month another person open a coffee shop, and he begin to advertise while you never did. The coffee lovers will go to the other shop. This is psychology, believe it or not. If advertising had no importance, they advertising industry would stop growing, but this is not true. The advertising industry is growing everyday.
Never Do – Tips for starting a coffee shop
You should never bring your emotional feeling to your coffee business. For example, never say , oh you know i want my coffee shop like this and like that, i want my coffee to taste like this or like that. Always go with the trends and people likings. If you have loads of money, you can experiment. Tips for starting a coffee shop – if you don’t have, never go against trends. If there are millions of coffee shop, and if one has successfully atain the zenith of success with some personal techniques, never use them. Because the other that tried these techniques, failed. Always see the other millions of business who succeeded with pure statistic and intelligent ideas. Never believe in luck, believing in luck makes you depressive.
I have worked with many coffee business / shops and thats why i am writing this blog. I have done their advertising and they are well off now. That does not mean that it will always be like that, there should be follow up. Here are some brochure and posters that i did for small coffee shop business. You can download these brochure and posters to advertise yourself.