8 Don’ts in your Marketing Newsletter

steve jobs

Hey Guys, you already know what a Marketing Newsletter is… Yes in General you know.. It is “MARKETING“. Many people have a tendency to think or to believe that “Marketing” means “Ding! Dong! Hello, i am selling a product. It is $3 Only“, But that’s not it. It goes far beyond than just selling a product.

[RECOMMENDED: The Importance of Newsletters in Business ]

Let’s take a look about the DON’Ts in your Newsletter

People don’t give much attention when they publish a Newsletter. This makes them get fed up to publish a 2nd one because the first one didn’t work.

1. Don’t Focus on your Products

Dont’ write too much of details about your products you want to sell. It is a Newsletter, not a promotional flyer. It should be more educational rather than a Call-To-Action to buy products. Get people to be addicted to your Newsletter.

 

2. Don’t be the Leading Actor

Don’t write much about yourself, If you have people working for you, focus a bit on them. You can take for example, your Accountant. Make him say some tips of “How to manage finance in your business“, this is just an example. Your viewers will love this post. They will honor you as a Boss because you value your workers.

 

3. Don’t write like a Mad Person

Don’t write articles whenever you feel like but create a writing plan. Think about what you are going to write in your 2nd and 3rd Edition. Don’t copy and paste what other persons have written in their Newsletter, be Original.

 

4. Don’t be Bold

Don’t be Bold, try to create a feeling of being a Family, you and your potential clients. Make them feel that you care for them. Make them feel you can be trusted. A newsletter is one of the Marketing Media where you can deliver this trust.

 

5. Don’t wait for Money

Don’t wait for Money. Wait for Attention. You need to seek Attention through a Newsletter. Your aim is to be famous, you need to get everyone talk about you. Money will follow once your popularity has increased.

 

6. Don’t be a Miser

Don’t be a Miser. Ok you own  Business, before planning to make business, you should have know it that you will need to invest to make your business grow. If you are going to think 100 times to publish a Newsletter because you will have to pay for the printing, designing, distributing and so on, then you are never going to be successful.

 

7. Don’t be the ALL-IN-ONE person

You may be the owner of a Business, a Successful Businessman, that doesn’t mean you can do everything. Even if you can, then maybe you are not expert in everything. And if you are expert in everything, then maybe you are forgetting something. So recrute someone to make your Newsletter.

 

8. Don’t be the ALL-IN-ONE person

You may be the owner of a Business, a Successful Businessman, that doesn’t mean you can do everything. Even if you can, then maybe you are not expert in everything. And if you are expert in everything, then maybe you are forgetting something. So recrute someone to make your Newsletter.

 

 

Printed Newsletter v/s Email Newsletter

how-to-write-a-newsletter

 

Examples of  Best Printed Newsletters

newsletter-examples

newsletter-layout

newsletter-design

newsletter-ideas

business-newsletter

 

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