Newsletter Formats

A newsletter is one of the best ways to keep your name in front of the eyes of your clients, your associates, and others that may be in your target market. A newsletter allows you to show them that you are more than just someone who is looking for projects to work on. And a newsletter shows that you are willing to pass on information that will help them run their own businesses.

Think about how many newsletters you read each week or month. Do you enjoy getting and reading it? Do you find the articles and other information in the newsletter helpful? Do you know who or what company produces it? Of course you do!

Format Pros Cons
Plain Text Email easy to format Limited to text only
Can’t include graphics or fancy formatting
Costs only your time
HTML Email Visually appealing Restricted in size
Costs only your time Can only be fully viewed while reader is online
Allows for creativeness
HTML Web Page Endless possibilities for design Takes time to design
Room for lots of content & graphics Reader has to be online to view
Can be as big as you like
Don’t need to send as email attachment
Costs only your time
PDF Endless possibilities for design The larger the format, the longer to produce
Room for lots of content & graphics Need to have the full version of Adobe to produce or a PDF printer driver
Can be as big as you like
Can send only a text email with a link to the page
Readers can save to their computer and read at their leisure
Costs only your time
Print Endless possibilities for design Costly to print and mail
Room for lots of content & graphics
Can be as big as you like

 

 

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